A.I. generated video content presents plenty of problems in the short and medium term: Job loss in the commercial, TV and film industries. False or misleading information. Dystopian idolatry of fake celebrities.
But IMO people are missing the really frightening aspect of all of this. The road leads to bespoke content generated for each viewer in any given moment. Once it becomes cheap enough, why would a company spend 0.5 cents to create a commercial to show to 100 million people when they could create 100 million commercials to show to each person individually? And why wouldn’t streaming platforms create content on-the-fly to cater to each individual’s preferences? It’ll lead to cultural isolation wherein all of us consume only our own media, in an infinite feedback loop. We each become an echo chamber of one, disconnected from our fellow humans.
