Altitude sickness does indeed kill people. Boost will not save them.

This is why I’m particularly rousted by Boost: Because it makes otherwise reasonable people (I assume) like you say things like “this product can and will save lives”. It literally can and will not. It may help someone with mild altitude sickness feel better. Sure. But if they’re in distress severe enough to kill them, it will not help. And if they believe as you believe and they rely on a can of Boost to save them, they may very well die. It’s a false sense of security.

That’s incredibly dangerous, and irresponsible if Boost doesn’t correct that misconception.

Don’t believe me. Write to the people at Boost and ask them if you should rely on their product as a life-saving device. If they say anything but “no”, then please forward their answer to me. You’ll get to say “I told you so”, so it’s a win-win.

Treating severe altitude sickness (the kind that can kill you) is serious business. Again, don’t believe me. Read this: http://www.jems.com/articles/print/volume-41/issue-6/features/treating-sickness-edema-caused-by-high-altitude.html

If Boost was just selling some magical crystals or dream catchers, I wouldn’t be nearly as bothered by it. The real problem I have is that people’s thought process is “hospitals use oxygen to save lives, and oxygen is oxygen, so why can’t you use Boost to save lives?” The simple answer is: Tidal volume.